Usability & Design

The success of any product depends on how user friendly it is. As the software industry matures software and online services cannot just be functional, companies have realised the feature for feature fight does not make sense.

Smart firms are now fighting the battle on the grounds of usability. making software and online services that are so easy and even fun to use that customers are drawn to them even if the competition offers more features for the same product at a lower price.

We help product based companies, online service providers, website owners and others to achieve business goals by making their products and services more user friendly.

We can help you achieve your business goals be it more sales or customer retention or success of your online campaign.

Conversion rate optimization

Let’s face it. It’s all about conversion. No matter how beautiful your design is you don’t make a website to please someone’s eyes but to get more sales, more sign-ups, more leads!

Some important parameters that we look at are
· Persuasive copywriting
· Call for action
· Communication

To increase your website usability and conversion rate send us an email at info@appliedeye.com and we will send a quick analysis with an initial quote.