on life, business, technology & all that

A very fundamental question to ask is whats the difference between data , information and knowledge?

I learned in college that data has a surprise value, data can have value for not have any value, data becomes information when it has some value for the one who recieves it. The second time the same data is received it has no value and is not information any more.

The difference between information and knowledge is a bit more tricky
Information becomes knowledge when experts in a particular domain with hands on experience and success use the information to create varifiable understanding of a subject which can be used to serve a purpose.

Now why am i giving lessons in philosphy?

Because as we transit into the knowledge age where knowledge will be the most prized commodity i believe  google and search engines that collect data and sometimes information will need to find ways of presenting knowledge

Its not easy, with googles raw and easily manipulated algorithm its not easy to see the difference between data, information and knowledge.

But theres a opportunity for the ones who would bravely venture into googles territory. A pay for use search engine maybe?

Recently Guy Kawasaki posted on his weblog how online reviews and feedback affects a company product or service.
One thing is for sure as the user created content takes center stage brand protection online will be priority one for all companies.

We got the timing just right babay. Hang on there we have something big up our sleves. Insept will disrupt Amen

This is a take on business plan competitions from my experience at Eureka a bsuinesspkan competition conducted by IIT Bombay.

1. Dnt hope to get any venture funding even if you are the finalists

2. Expect Majority of the finalist to be from IIT’s itself for no real rhyme or reason

3. Irrespective if you win loose network with anyone from industry to participants to helpers take their email ids and keep in contact

4. The more practical a business idea the better

5. Dnt Promise low risk and high returns. You get found out there

6. When they ask what’s the barrier to entry, create one by including some secret algorithm behind your processes success even if there is none and give it a scary technical name, or just say the only real barrier to entry is constant innovation and we have a team that can deliver and then promise some mind blowing list of features. like if you were sergey brin you would say we would integrate our search engine with human thoughts and transmit the results just by thinking using xyz technology you get the point right? . But be sure they are definitely looking fo a barrier to entry even if half of them dnt knw what it means.

7. Team - find all senior position guys you know(ur dads frend who works in the bank, ur ex boss and put them in advisors list, if possible take a letter of intent to join you soon(tey dnt have to join really, its jst the game)

8.Find one Guy who has proved himself in marketing and make a proper marketing plan. If you market well sucky ideas make you money.

9. Get figures, get wrong figures but get figures, they love figures. Also No one gets right figures. The absurdest figure i have heard is “the market size is potentially 50 crores and since there is no competition we can potentially capture the whole market but if we can even get 10% of the market we are breakeven in 6 months.

When was the last time you did anything to your potential?

10. Show them you already got the company going(its okay to work frm your garage), they are not looking for ideas, they are looking for companies.
Show them you beleive in your idea and have already invested time, money, effort

11. Create a buzz before your final presentation.

The fact is the judges doubt their own abaility to select the winners so they go by what others are talking about

talk about your ideas, do a lot o self publicity, tell people prof shirodhkar of xyz university has asked you to submit technical paper in ieee on your project, and xyz venure capitalist has urged you to patent your idea, pass of papers, take email ids of people send them ppts, get feedback from iit profs The more poeple are talking about you the more your chances of winning

Last nugget, apply for a patent of your idea, no one cares if you will be awarded the patent, but there are companies who capture markets by saying we have “petent pending technology” people assume it must be nasa grade technology since noone knows nything about patenting

Pay per click, pay per view, pay per action, pay per lead, pay per sign up, pay per call, pay per sale.

Our online advertising industry is facinated with pay per something models. We just did a quick study on why the popular models suck literally

Pay Per Click

Setting up a account is tough for a a person who is not net savvy
Expensive
Confusing
Time consuming
Click fraud can never be 100% beaten
One visit is not good enough for any

Pay Per sale

Too risky for a publisher and less returns

Pay per action

People would take action if the service provider is offering something good. If he is not and the user does not take any action the publisher is wasting time and valuable resource and most importantly opportunity to earn money

For any model to work

It should give high return to publisher for every qualified lead it can generate
It should ask for the right price in context of a service or product
It should send the target to the best advertiser so that a positive action is taken by visitor
It should be simple, straigh forward and easy enough for a kid to understand, which ppc is not

Whats the solution?

We propose sequential interaction model.

We believe the natural cycle of a visitor is.
Search
Find
See
Understand
Enquire
Interact
Engage

We believe charging unreasonable sum at any of these 7 levels will disappoint advertisers and visitors both.

Publishers should use tracking methods to gauge the particpation of a visitors through each level and charge a advertiser.
Publishers should also award better performing advertisers and penalise and caution the less performing advertisers.

As a user moves up the ladder the advertiser pays more. this way the pay per click price would drop so low that advertiser wouldnt mind paying for some additional fraud clicks and the better advertisers will convert.

We understand like any model this model will need lots of tweaks to work but time has come when many models are merged together to form a hybrid advertising and lead generation model

So you want to be really big on the internet, I mean really big and you are short of time I mean really short of time? You look for get rich quick schemes and you suddenly hear about the rich jerk and you wonder if 47$ is worth it. You visit the website few times read every page and then read reviews and finally land up here seeking nirvana right? So we give you for what you seek. The real unbiased review of the rich jerk ebook and we mean unbiased!

The good:

1. Really lucid and simple to understand language
2. Some good techniques and if you are short of time and don’t like to search and scratch around much this might be good
3. It teaches you how to write a effective sales letter for sure if nothing else that will convert leads which actually you can learn by visiting therichjerk website too;)

The bad:

1. It will still need hardwork Reading this will not make you rich
2. It does explain any concept in detail that a novice would feel confident to attempt
3. It’s not for a seasoned internet marketer but can be a decent read atleast a few pages
4. It will still need hardwork Reading this will not make you rich oh did i repeat that?

The ugly:

1. It’s a fast way to make money by targeting those poor folks who want to get rich quick but will never get rich because they look for short cuts
2. The guy works hard, he has done some research wrote content visited websites and written reviews for himself made hundreds of ads on Google ad words in short the guy who teaches you to make money the easy way has spent countless hours in his attempt to con people.

Topics Covered

Information products sell better on internet

Some marketing concepts of writing good sales letter

Making affiliate website Made for adsense websites

Affiliate programs on the internet Selling 0n eBay and from where to get supplier information.

Along the way he has also promotes some of his own products services and affiliations

Moral of the story if a guy has to hide his identity he probably doesn’t believe in his own products enough and neither should you.

Conclusion:

Its not a scam and may be good for some people but wait till the price drops to 11$ then go ahead and buy it

One thing that he mentions in the ebook which I find is so good that the rich jerk guy deserves his affiliate commission and the 97$ is Perry’s course.

So if you are a novice marketer,a computer geek, a businessman, a graphic designer or anyone who finds internet marketing interesting should read This

Lastly if you search well enough for the e-book you might find it for free somewhere, bit torrent, livewire, p2p you get the picture right shhh don’t tell on me.

Disclaimer: We are strictly against piracy of intellectual property