on life, business, technology & all that

Pay per click, pay per view, pay per action, pay per lead, pay per sign up, pay per call, pay per sale.

Our online advertising industry is facinated with pay per something models. We just did a quick study on why the popular models suck literally

Pay Per Click

Setting up a account is tough for a a person who is not net savvy
Expensive
Confusing
Time consuming
Click fraud can never be 100% beaten
One visit is not good enough for any

Pay Per sale

Too risky for a publisher and less returns

Pay per action

People would take action if the service provider is offering something good. If he is not and the user does not take any action the publisher is wasting time and valuable resource and most importantly opportunity to earn money

For any model to work

It should give high return to publisher for every qualified lead it can generate
It should ask for the right price in context of a service or product
It should send the target to the best advertiser so that a positive action is taken by visitor
It should be simple, straigh forward and easy enough for a kid to understand, which ppc is not

Whats the solution?

We propose sequential interaction model.

We believe the natural cycle of a visitor is.
Search
Find
See
Understand
Enquire
Interact
Engage

We believe charging unreasonable sum at any of these 7 levels will disappoint advertisers and visitors both.

Publishers should use tracking methods to gauge the particpation of a visitors through each level and charge a advertiser.
Publishers should also award better performing advertisers and penalise and caution the less performing advertisers.

As a user moves up the ladder the advertiser pays more. this way the pay per click price would drop so low that advertiser wouldnt mind paying for some additional fraud clicks and the better advertisers will convert.

We understand like any model this model will need lots of tweaks to work but time has come when many models are merged together to form a hybrid advertising and lead generation model