Social Web Promotion/Social Media Optimization
The web(in context of social media optimization) can be divided into the following parts:
1. Social networks
Myspace, orkut, hi5, linkedin etc.
2. Social Bookmarking sites
d*gg, stumbleupon etc.
3. Content sharing sites
Slideshare, esnip, scribd, youtube etc.
4. Forums and community sites
sitepoint, webmasterworld, small business forum etc.
5. Blogosphere
influencing opinion by blogging yourself and promoting popular blogs like instapundit, boeing boeing, engadget, gigaom, specific and/or industry user blogs hosted on worpress blogs, typepad, blogger etc. and/or blogging communites like seomoz
6. Virals
7. Promoting feeds of your content using RSS, articles sites ezine,
8. PR sites/News Press releases on PR sites like prweb, spreadings news on news submission sites like topix.net
The list is by no means exhaustive. Each of these parts can be influenced to some degree in your favor.
The terms social media optimization is just another wannabe term to be honest its like search engine optimization which makes no sense as no one is optimizing a search engine here.
The cycle goes like this analyze:strategise:create: execute: track: iterate
A term like “social media promotion” is more adept for this than a confusing term like social media optimization in my opinion as with Google opening up open social platform will in effect make the whole web/mobile platform more social.
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Praveen Pandey said,
January 16, 2008 @ 2:43 pm
Hi,
I went through your SMO article. It is really informative. I would like to
touch upon one point that LinkedIn comes under purview of BNS.
If my online research serves me right, there is no SNS on the web having
revenue model. For instance, Orkut, Facebook, these comes under pure SNS but LinkedIn, Ryze, are purely business networking sites.
I guess i sound logical in context of your posting.
Cheers!!
Praveen Pandey
Pune
Mahesh said,
July 4, 2008 @ 1:12 pm
Now days social bookmarking techniques are using for Instant relevant traffic and quality back links. Also social networking can convert users as a customers.
swapna said,
August 11, 2008 @ 9:50 am
Hi,
Article is very good but I want to say social bookmarking is for indexing in search engine for your site with the help of social networking sites (depend on those sites ranking) and social networking is user friendly.
Swapna