Archive for Ecommerce

State Of Internet In India

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Internet and mobile association of India has publised some eye popping jaw opening facts about the state of Internet in India

Here are some facts

Job search online
Job Search is one of the top 5 key online activities that Indians do online [Email, Surfing, Chatting, Search and Job Search]

The number of job seekers Online is further expected to cross 9.2 million this year (2006-07) with the estimated market size of the Indian online recruitment industry to reach Rs 241 crores for 2006-07 from the current Rs 145 crores in 2005-06 .The industry is also likely to maintain a year on year growth in excess of 60%.

Referals online

Interestingly 31% having found a shopping site through word of mouth referrals and 18% shopped on a particular website because it was referred.

Online Bill payment
According to research by IAMAI, the number of Indians paying bills online is expected to increase from the current 0.3 million in 2005-06. to 1.8 million by 2007-2008.

Search engine marketing
Rs.230 crores of ad spend on this media is aimed at Indians alone. Of this, about a third, over Rs.70 crores is spent by Indian companies. For an industry that barely got off the ground a couple of years ago, it’s a huge leap.

Though the most interesting figures would be about ecommerce. One thing is for sure the internet and mobile industry will see a huge upswing for the next 5 years.
Surely are good times we are living in.

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