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The web(in context of social media optimization) can be divided into the following parts:
1. Social networks
Myspace, orkut, hi5, linkedin etc.
2. Social Bookmarking sites
d*gg, stumbleupon etc.
3. Content sharing sites
Slideshare, esnip, scribd, youtube etc.
4. Forums and community sites

sitepoint, webmasterworld, small business forum etc.

5. Blogosphere

influencing opinion by blogging yourself and promoting popular blogs like instapundit, boeing boeing, engadget, gigaom, specific and/or industry user blogs hosted on worpress blogs, typepad, blogger etc. and/or blogging communites like seomoz

6. Virals

7. Promoting feeds of your content using RSS, articles sites ezine,

8. PR sites/News Press releases on PR sites like prweb, spreadings news on news submission sites like topix.net

The list is by no means exhaustive. Each of these parts can be influenced to some degree in your favor.

The terms social media optimization is just another wannabe term to be honest its like search engine optimization which makes no sense as no one is optimizing a search engine here.

The cycle goes like this analyze:strategise:create: execute: track: iterate

A term like “social media promotion” is more adept for this than a confusing term like social media optimization in my opinion as with Google opening up open social platform will in effect make the whole web/mobile platform more social.

Web promotion is a important part of any companies marketing strategy. But most companies and individuals are get lost in the available sources online.

Here is are 10 most important steps for any company thinking of using internet to fill their lead pipelines.

1. Search engine optimization

In the information its best to attract your customers by information. Search engine optimization is a way by which you release quality content for your target audience and then nake sure the content is found on the major search engines.

This is why bigger companies like IBM, SUN, Microsoft let users create blogs on their website and write content.

2. pay per click advertising

Pay per click advertising means placing ads in search engines at the instant a user is searching for information, while being placed in the natural results would be the best option it is not possible to rank high for thousands of keywords. the next best thing is to pay search engine a per click price which decided by auction.

Be extremely careful with pay per click as it can rob of your marketing budget very quickly, the effectiveness of the campaign depends on campaign design.

This post is not complete, please visit back for further post.

3.  Affiliate marketing

Affiliate marketing is increase leads and business by letting other people(called affiliates) and pay them a commission on sale or leads generated.

No successful business online can grow without an affiliate system in place, affiliate system lets you increase your sales power many times without actually hiring a sales team.

4. Email marketing

Email marketing as the name suggests means using emails to market your products or services. This can be the best form of marketing and lead generation or the best waste of marketing time you ever did if you do not do it rightly.

Email marketing can be further categorised as mass mailing, permission marketing to your list, permission marketing to someone elses list, email marketing to custom targetted lists developed by you or marketing to a email marketing database.

keep in mind everyone hates spam as much as y ou do. When you send a mail make sure its sent to a specfic audience who really would be interested in your product or service. Its waste of time and more importantly it hurts your brand.

This article is a stub and will be continued further….